The Internationalmedia group pursues a strategy of concentration on the core business segments while simultaneously achieving sustainable growth. This allows an economically reasonable expansion of corporate activity without significant investments in new and chancy business segments. At present the business area Intermedia Cinema is particularly focused on. It is the company’s objective to strengthen its position as a big independent and international movie partner. The Internationalmedia group is a competent and reliable partner for the international community of producers, film financing companies and distribution entities. Thereby the company relies on the following core competencies and strategic competitive advantages:

Lean Structure of the Company

After the strategic adjustments and the implemented cost reduction measures the Internationalmedia group has reached an exceedingly lean corporate structure that ensures a maximum of efficiency through flat hierarchies and curtailed decision processes. Nevertheless alignments are an ongoing commitment wherefore the group will continue its efforts to anticipate market changes and to exploit internal opportunities to raise its efficiency.

Consistent Concentration on Film Development Expertise

A vital issue for the strategy as an independent movie partner is the consistent concentration on film development. A separate creative department is responsible for the corner stone for growth in the core business segment ‚movie production’ and positions the Internationalmedia group as an attractive partner for the international film industry. Our strategic competitive advantage is a cost-conscious and efficient film development which immensely differs from studio systems through fast and incomplex decision making mechanisms as well as a high level of producers’ satisfaction. The stock of the projects presently being developed by the Internationalmedia group is a prominent basis for the company’s successful and growth oriented evolution.

Innovative Financing Competence

Concerning the realization of the film projects the Internationalmedia group relies upon a unique and innovative competence in the field of film funding. The group utilizes a broad range of financing alternatives to be able to design the optimum financing concept for each and every film project. It is one of the company’s objectives to further enhance this competence and to quickly react to changing market environments. The essential pillar of film financing will continue to be bank financing. However, the Internationalmedia group aims for higher flexibility through the augmented use of credit lines. As hitherto it is planned to also apply innovative financing concepts taking up state and regional subsidy programs. In addition, German investors play an important role as well. Further evolution of this strategy includes the German holding company’s consequent extension to one of the leading companies for financing, structuring and implementing of fund- and leasing-financing.

Broad Product Portfolio

In the business area Intermedia Films the Internationalmedia group realizes own productions (i.e. TERMINATOR 3) as well as work-for-hire productions for studios (i.e. BREACH). Basically, these productions are more expensive high-quality motion pictures. With Intermedia Cinema, the company develops, finances, produces and distributes genre movies, primarily action and horror films with smaller budgets between 10 and 25 million US-dollars. The third business area is Intermedia TV, in which the Internationalmedia group develops, finances, produces and distributes TV formats for the international market. Apart from that TV series for the copyright owner imply a 100% profit after the first exploitation stage (5 years). This strategy of coexistence of smaller genre films and big event movies establishes a broad diversification of the existing stock of film rights. In order to successfully enhance its position the Internationalmedia group endeavours to acquire existing film libraries and to subsequently exploit them. Especially the fact that the company is capable of a constant output of new products enables the packaging with such library films which results in a financial advantage within the exploitation.

Continuously Optimizing Distribution

Distribution consists of the worldwide licensing of the films and series produced by the Internationalmedia group for exploitation. The licences for this are generally granted for individual territories (countries) and for all exploitation stages (cinema, home entertainment, Pay TV, Free TV).